Project Proposal-T.J

Description:

Dare 2B Drink Aware is seeking entries for multimedia projects to do with their drink aware campaign. The project must deal with the concept of drink aware and have an interactive element in order to better engage the user and satisfy the guidelines.

“Multimedia can use any combination of text, sound, video, animation and interactivity although all entries must have an element of interactivity. Entries could take the form of a website, Interactive CD Rom, Gaming project, Mobile Phone App etc. Keep in mind the popularity of social media as a major communication channel for your peers” - http://www.dare2bdrinkaware.ie/competiton-guidelines

Solution:
The idea is to create an interactive comic that deals with the aspect of being drink aware. The core concept of these comics will be the dynamic of choice.
The stories will use humour as a delivery mechanism for the message. Incidents in the comic will be relatable and the idea is that once you see them, you might recognise such a situation when having a few drinks, and hopefully encourage extra thought before making a decision.
Choice is important in that it influences the outcome of the comic. Within each comic there will be a number of choices (usually 2 or 3). When the user selects a choice, the story adapts and a new panel reflecting their choice is loaded.
There are 3 main characters in the story. The young lad who goes out drinking with the lads etc… You make his decisions, and the effects are reflected in the other 2 characters; his intuition and his liver.
His intuition shows the psychological effects of his actions while the liver reflects the physical aspect.
This will be achieved using illustration, web design (to house the comics) and JavaScript to handle selection of choices and loading the appropriate images.
Possible layout/functionality:


Summary

• Project will represent the choices and the resulting possible consequences in a humorous light to avoid lecturing the viewer.
• Target audience is anyone who’s had experience with nights out.
• Main message is that of choice, and how ultimately it’s you who has the control of how well a night goes, not the drink. Consequences go deeper than embarrassment as is evident by psychological and physical cues.
• The medium will be a series of comic panels on a website, with the possibility of becoming a short animation if successful enough.
• Tools: Internet Access, Adobe Illustrator, Adobe Photoshop, basic text editor for coding the site. (e.g. Notepad++) We have access to these tools at college and at home.